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Allora AI understands the customer - Frank Reeves Q+A

As digital services progress, H2H Human to Human in Hospitality is taking on new dimensions.  Frank Reeves of Avvio offers insights on the role of AI via 'conversations' in making Customer interactions more personal, more relevant. Avvio's Allora AI driven hotel booking capabilities is poised to deliver! A key quote: Are hotel bookers moving away from searching and clicking to something that’s more personalised and conversational? “I’d say so, yes. We will very soon launch Allora’s chatbot functionality with our partners Webio, which will allow our clients to transact live bookings via automated chat on social platforms like Facebook. Further, an interview at Travel Technology Europe Frank explains the impact of AI on increased direct hotel bookings.  Worthy Read - Q&A: Avvio’s Frank Reeves on AI’s transformative impact on the hospitality industry #AI Hospitality, Artificial Intelligence Hôtels, Allora AI, Reeves Avvio
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Disruptor's Feast - important read by ex-CEO Starwood Hotels

Frits Van Paasschen - Excellent insights on how to thrive in an unpredictable digital environment. One key point - people prefer to do business with socially responsible brands + will go out of their way to recommend them - and important differentiation for independent hotels!!
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MBA 2 Linked In Endorsement - what you need to do

Hello, Almost all of you are on Linked In - a good thing.  Even better, YOU should test out Linked In's capabilities to help you connect your career progress. One important part is endorsements ... I have offered to endorse those interested BUT you need to create the items in Skills + Endorsement section of your Linked In profile + I will validate. The categories of skills I can endorse are related to our classwork - they are listed in the 1st and second emails I have sent. Skills and endorsement section is labeled - it looks like this:
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Creative Hacks - Semester 2 MBA

This semester we will look at several digital capabilities and you will imagine some creative NEW ways to use these platforms + tools.  It is called Hacking ! So, get ready to hack together positive impact ideas! Hotel Digital Marketing Syllabus - Downloadable Example - Hilton Cornell Hackathon
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